Caliray x Australia

In my Brand Management for Global Markets class, I developed a comprehensive launch plan by introducing the US beauty brand Caliray, into the Australian beauty market. I started by researching the Australian beauty market as a whole gaining an in-depth understanding of the country itself and the market. After the market research, I determined Calirays position in the new market by analyzing their global competitor’s. I priced the products with Australias strict SPF regulations, in mind. For the final part of my project, I compiled all my research (as seen in the appendix) to launch a new product & campaign, create an integrated marketing plan, etc. I created packaging and media mockups bringing the whole project to life. 

 

See the presentation of this project for additional details. (opens in new window)
 

COURSE
BEAU 350 Brand Management for Global Markets 
Winter 2024

TOOLS
Canva, Powerpoint, Adobe Dimensions
 

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