For my Digital Presentation Techniques class, I created the Unleash The Child Within campaign for the fashion brand, Betsey Johnson. For this project, I wanted to combine the playful elements of my personal brand that align with those of the Betsey Johnson brand. I incorporated feelings of nostalgia and the importance of healing your inner child and remembering to just have fun and not care what others think. I sourced clothing and accessories from friends, thrift shops, and Target. I was also the makeup artist, creative director, and photographer - bringing it all together in a fun, colorful presentation that met the goals I set for this campaign.
 

See the process and presentation of this project. (pdf opens in new window)
 

COURSE
Digital Presentation Techniques
Fall 2023

TOOLS
​Adobe Photoshop, Lightroom, Illustrator, and InDesign